"iGODirect have been highly flexible and responsive in helping us develop programs that have delivered outstanding results, building loyal customers and engaging new customers across different areas of our business. |
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The Ultimate Branding - Imagine a campaign, or series of campaigns linking together where the customer is rewarded with a branded rewards card attached to an attractive branded carrier. To activate the card, the customer visits a branded web site. The web site communicates how the customer can be further rewarded on their card.
Surprise and Delight - The customer receives an SMS to informing that $50 has been loaded to their card and is ready to spend in any retailer.
The customer receives a monthly email communicating how they can accumulate more dollar rewards. The email content is variable, based on the profile of the customer and current purchasing behaviour.
Integrating different communications channels in this way can turn a static single response campaign into a fully fledged loyalty or rewards program using dollars loaded to a card.
The Power of Choice - There is no need to use a complicated merchandise program with all the fulfilment issues associated with it. Using rewards cards the customer has the power of choice and can redeem a reward as soon as the dollars are loaded to the card at any retailer.
